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M. S. Gentile, a REALTOR's Profile The owner of Realvana, M. S. Gentile, is a license Real Estate broker (CA License # 187535357) who is dedicated to helping individuals and families find the housing they need. He is an information purist, who believes that everyone should have the same access to the information that many REALTORS currently keep for themselves. That is why Realvana.com was created, to share information freely with the public. He has a bachelors of science degree from Cal State University, Northridge with a background in business, residential, and commercial properties. He consistently volunteers his time and money for higher purpose events and not for profit entities. Helping to fund research for AIDS, participating in international outreach events, and helping men and thier families to better their positions in life and better themselves are listed amongst his accomplishments. Creating a Green Marketing Pact We have a commitment here at RealVana.com to stop the needless waste of traditional REALTOR marketing. We will not contribute one pound of flags, pumpkins, fliers, refridgerator magnets, or other excessive waste to the landfills. Our marketing is online exclusively, where the vast majority of buyers and sellers begin thier research.
Bringing New Vision to a Stagnant Industry While REALTORS and MLSs across the USA hold back information, fight with policy makers, and struggle to hold onto their tiny islands of information within their tiny markets, we have aspirations of growing Realvana to cover properties, local points of interest, and news world wide. By staying on the cusp of technology, we will lead the way to innovative products and information services that will help increase the value and timeliness of that information.
Changing the Rules of the Game How are we different? We know how to break out of traditional buying and selling methods to get the results that are necessary for success. Playing by the old, outmoded formulas of the past is no way to do business now and in the future. When selling a property, take different approach: Instead of constantly lowering your asking price, raise your incentives. Thats right, while others are asking for $30,000 less for their homes, you could be asking for $30,000 more but offering $15,000 cash back to the buyer and/or an additional 1% to the agent who brings you a buyer. If most buyers in your market have an agent, why are you lowering your asking price when you can be raising the sales commission to the gatekeepers of your property? If you play the same game as everyone else, you are destined to be a slave to market expectations. By not lowering your price, you are showing pricing strength instead of weakness. When people see you have lowered your price 3 times in the last 3 months, how likely do you think they are to write an offer $50,000 below your already low price? But if you are offering to put cash in their pocket when they buy and your price has been firm all the while... You can see the drastic difference between these two strategies.
Testimonials
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